If you're anything like me, this recent generation of people/consumers has got you biting your nails. Do they care about anything even remotely important?
I mean, what -is- it with them?
We'll have to cover that later. There's just not enough time here.
Anyhow, DK Publishing recently played into that mounting fear.
That fear of the youngsters, and the belief that as soon as they are in control, there will be a total disregard for all those things which most of us believe are important (things such as art, literature, trees, belts, auto tune-less songs...the list is long) .
And in the specific case of DK Publishing, books are something they can reasonably fear might one day be labeled "out of style" by this new and confusing breed of buyers/humanoids.
So to ease the minds of their company and now others like myself, they've presented this clever little promo video; a little "everything-is-going-to-be-ok" medicine for the soul in these trying times (Miley Cyrus is now giving singing advice. I'll let that sink in, as we all sink a little lower).
Well played DK, well played indeed...